To build to last – to deliver ahead of schedule! 1955

Created in 1955 by artists V. Govorkov, this poster carries the slogan “To build to last – to deliver ahead of schedule!” It shows a smiling builder proudly presenting a newly completed apartment, symbolizing the achievements of postwar construction and the promise of better living conditions. Through the open doorway, cranes and new buildings are visible, representing the rapid growth of Soviet cities. The clean, orderly interior reflects durability and high standards of work, while the worker’s confident gesture conveys pride and enthusiasm. This poster captures the optimism of the mid-1950s and the drive to rebuild the nation with strength, quality, and speed.