Mozerovskie Watches 1923

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Mozerov watch

The “Mozerovskie Watches” poster was created by the renowned Russian Constructivist artist Alexander Rodchenko in 1923. The striking visual style of the poster, defined by its dynamic geometric shapes and minimal color palette, is characteristic of Rodchenko’s avant-garde approach that revolutionized Soviet graphic design. Accompanying the bold images is a poem by Vladimir Mayakovsky, one of the most important Russian poets of the 20th century, whose words added energy and persuasive force to Soviet advertising and propaganda.
The poem’s text, composed by Mayakovskiy, emphasizes the idea that a person is complete only with a watch, further associating modernity and progress with possession of a Moser watch.

This collaboration brought together two titans of Russian avant-garde art and literature, symbolizing a fusion of Constructivist aesthetics and revolutionary poetic messaging, and making the poster a landmark of Soviet visual and literary culture.