Sun, Air and Water Multiply Strength for Work! 1962

This Soviet poster is titled “Солнце, воздух и вода множат силы для труда!” (“Sun, Air and Water Multiply Strength for Work!”) and was created in 1962 by V. Kalensky. It depicts a group of strong, joyful young men and women standing in the water, reaching up together toward a large beach ball marked with the words Sun, Air and Water. The bright colors and dynamic poses emphasize vitality, collective strength, and the benefits of an active outdoor lifestyle. The slogan links natural elements directly to labor productivity, showing that good health is not only a personal gain but also a contribution to the nation’s work force. Reflecting Soviet ideals of physical culture and “hardening” the body, the poster encourages citizens to embrace nature as a source of energy for both life and labor.