Smoke Derby Papirosy advertisement 1936

This Soviet advertising poster was created by Israel Davidovich Bograd in 1930. It promotes a brand of cigarettes called “Derby” (Дерби), targeting consumers through a stylish and aspirational image. The artwork features an elegant composition: a box of Derby cigarettes with a red lid showing horsemen in motion, surrounded by several cigarettes, with smoke forming a silhouette of a classical equestrian statue in the background. The text reads: “Курите папиросы Дерби” (“Smoke Derby papirosy”), referring to a popular type of cigarette in the USSR. The design reflects Constructivist influences and emphasizes modernity, strength, and prestige. It was published by Наркомвнуторг (People’s Commissariat of Internal Trade), which oversaw consumer goods and retail in the Soviet Union.