New Bavaria beer and mead brewing company 1903

Created by Ivan Bilibin in 1903, this striking poster advertises the New Bavaria beer and mead brewing company in St. Petersburg. The composition reflects Bilibin’s signature style inspired by Russian folklore and medieval art. The scene is divided between day and night, symbolizing celebration around a giant barrel marked “New Bavaria.” The richly dressed figures and decorative border evoke traditional Russian ornamentation, while the company’s emblem and text emphasize its prestige and heritage. This work beautifully merges commercial art with the spirit of Russian national romanticism.