To the Motherland – New Millions of Kilowatts! 1955

To the Motherland
New Millions
of KiloWatts!

Artist A.Kokorekin

This 1955 Soviet poster by A. Kokorekin celebrates the rapid electrification and industrial progress of the USSR. The central figure, a determined worker holding a red flag and speaking through a telephone, symbolizes both leadership and dedication to the nation’s energy development. Behind him, towering power lines and insulators stretch across the sky, emphasizing the scale of Soviet achievements in building new power plants and transmitting electricity. The bold slogan, “To the Motherland – New Millions of Kilowatts!”, reflects the ambitious drive to supply energy for industry, agriculture, and modernization. The poster embodies the optimism of the post-war era, when electrification was seen as the foundation of progress and prosperity. It is both a work of propaganda and a striking piece of Soviet industrial art.