Dobrolet – Become a Shareholder 1923

Dobrolet

This striking poster was designed by Aleksandr Rodchenko in 1923 to promote Dobrolet, the Russian Society of Volunteer Air Fleet. The bold Constructivist design features a stylized airplane set against a vivid blue and black background, combined with powerful typography urging every Soviet citizen to support the country’s aviation development. The slogan declares: “He is not a citizen of the USSR who is not a shareholder of Dobrolet,” emphasizing civic duty through investment. The poster encouraged people to buy shares for as little as one gold ruble, making aviation progress a collective responsibility. Rodchenko’s dynamic composition, sharp contrasts, and integration of text and image reflect the avant-garde drive to fuse art with propaganda.