Cheap Bread from Mosselprom 1923

NEP

This Soviet advertising poster was created in 1923 by Alexander Rodchenko, with text by Vladimir Mayakovsky. Commissioned by Mosselprom (the Moscow Association of Agricultural Industry), it promotes affordable bread for workers, promising discounts starting at 15%. The design features different types of bread: black, sifted, and wheat rolls—arranged around a central discount message. Bold geometric shapes, diagonal stripes, and strong red and blue contrasts reflect the Constructivist style. The poster functioned both as an advertisement and as Soviet propaganda, assuring the public that cheap food was available even under NEP economic pressures.