Care to People – Work with us! 1970

Created in 1970 by artist Evgenii Arkadievich Vertogradov, this poster conveys a message of collective responsibility and solidarity. The bold, graphic artwork features workers reaching outward in a gesture of invitation and unity, paired with the slogan “People’s welfare is our concern – Work with us!”. It reflects the era’s emphasis on labor engagement, social care and shared effort within the Soviet system. The design uses clean shapes and a limited palette to communicate strength, optimism and cooperation. This piece stands as a vivid example of late-Soviet poster art that blends everyday workplace themes with ideological messaging.