Buy ice cream made by GlavHladoProm. 1951

This Soviet advertising poster features a playful scene in which a large penguin proudly presents a tray filled with ice cream and frozen treats. Two smaller penguins look up with interest as if deciding which dessert to try. The bright blue sky and snowy landscape create a crisp clean atmosphere that highlights the cold freshness of the products. The slogan on the poster reads Buy Ice Cream made by GlavHladoProm which appears boldly at the bottom to catch the viewer’s attention. The humorous use of penguins reinforces the idea that even in the coldest environment ice cream is delightful and desirable. The artwork promotes Soviet ice cream production with a cheerful and memorable image.

Покупайте мороженое ГлавХладоПрома.

Artist: S. Saharov