Build fast, low-cost, good! 1950

This image is a Soviet propaganda poster created in 1950 by Viktor Ivanov, a well-known Soviet poster artist. The slogan at the bottom reads: “Строить быстро, дёшево, хорошо!”, which translates to “Build fast, low-cost, and well!” This phrase captures the essence of post-World War II Soviet industrial and residential construction goals.

In the image, a strong male worker in typical Soviet workwear is shown laying bricks, symbolizing the heroic labor of Soviet builders. Behind him, we see construction cranes and high-rise buildings under development, indicating rapid urbanization and industrial growth. On the right, a red banner reads: “Выполним досрочно план жилищного строительства!” (“We will fulfill the housing construction plan ahead of schedule!”), emphasizing the importance of meeting and exceeding state planning goals. The artwork glorifies the worker and promotes socialist values of efficiency, productivity, and collective achievement.