There Never Were and Never Will Be Better Pacifiers 1923

This poster was created by Aleksandr Rodchenko in 1923 for the Soviet trust Rezinotrest (the state rubber industry). The short advertising poem on the poster was written by Vladimir Mayakovsky, who often collaborated with Rodchenko in combining visual art and verse for Soviet propaganda and advertising. The design promotes rubber pacifiers as durable, reliable products, available everywhere. At the center is a geometric, childlike face split into red and green halves, with pacifiers arranged like teeth, giving the image a playful yet striking Constructivist look. The bold slogan humorously claims the pacifiers are “ready to be sucked until old age”, highlighting their longevity. This work is a vivid example of early Soviet Constructivist advertising, merging poetry, avant-garde design, and state industry promotion.