Be happy my dear! 1955

This Soviet poster was created in 1955 by V. Ivanov. The slogan reads “Children are the happiness of a family – Children are the future of the nation,” and the artwork shows a smiling young couple joyfully lifting their baby against a bright rural backdrop. The warm, painterly style emphasizes family, health, and optimism rather than avant-garde design, aligning the image with mid-1950s social-realist values. Produced as part of postwar campaigns to promote family welfare and population growth, the poster links private happiness to the nation’s future. It remains a clear example of popular Soviet poster art of the 1950s.