Zoo Admission Price – 40 Kopeek 1925

This Soviet poster, designed in 1925, announces the admission price to the Moscow Zoo with striking simplicity and bold design. At the center are two large silver 20 kopeeks coins, symbolizing the cost of entrance – 40 kopeeks total. To the right, the bright red inscription “СТОИТ ВХОД В ЗООСАД” translates as “Entrance to the Zoo costs this much”. The juxtaposition of oversized coins with minimalist typography makes the message instantly clear, reflecting the Soviet graphic design ethos of directness and accessibility. Posters like this were part of a broader effort to use modern visual language to communicate public information quickly and effectively. It stands as a fascinating example of early Soviet advertising art and everyday cultural history.